When it comes to business communication, there’s one golden rule that consistently separates good from great: know thy audience.
It sounds obvious, but here’s where many professionals fall short. They write the same way to every client, every prospect, and every partner—forgetting that context changes everything.
Think about it:
Niche: A startup founder in fintech isn’t going to respond to the same tone or detail as a family-run retail shop. The first wants lean, data-driven insights. The second wants clarity, simplicity, and confidence that you “get” their day-to-day challenges.
Geography: An email that resonates in New York may fall flat in Tokyo. Business etiquette, directness, and even the use of humor are shaped by location. A quick adjustment in formality or phrasing can be the difference between rapport and radio silence.
Culture: Some clients value small talk before diving into business. Others see it as wasted time. Knowing where your client stands on this spectrum allows you to hit the right note from the start.
The truth is, people read between the lines. When you tailor your message to their world—industry language, local customs, communication style—you’re showing respect and awareness. That’s powerful.
I was lucky to learn this early on. For example we are in talks with a Tokyo based company. The way the Japanese do business is noticeably different than how it is done in the west. If you saw how I address my contact and the body of my emails, you might raise an eyebrow. However I have tailored the emails to the standard forms of email communications in Japan. Again not only does this show respect, which is highly important in Japanese culture, but also shows awareness.
You want things to align and work in your favor not against.
Next time you write a client email, pause and ask yourself:
Who are they, really?
What matters most in their environment?
How can I speak in their language, not just mine?
It’s not about being clever. It’s about being understood. And in business, that’s everything.
Today we have a thriving Shopify store selling specialized sunglasses. Plus two large Youtube channels that generate over $1M USD in income.
Youtube now gets more viewers than Netflix, Disney+, Amazon and Hulu combined. That is a lot of traffic. Those are a lot of eyeballs. Youtube is not going anywhere. So don’t miss the boat. Own the present and the future.
1) Branded Shopify store selling over-lapping sunglasses
This dropship Shopify store is almost 5 months old and sells branded sunglasses that are wore over regular glasses. These fashionable shades are extremely popular and perform extremely well in Italy, where ad spend is quite low compared to the USA. Best of all, no tariffs.
Revenue: $$290,000 USD in the last 4.5 months
Net profit: $57,000 USD in the last 4.5 months
Ave Monthly Profit: $12,667 USD
Total orders: An astounding 5,600+ orders
At this rate this store will generate about $773,000 USD in revenues and $152,000 USD on profit.
Simply take over and enjoy profits from day one.
Asking Price: $70,000 USD with $55,000 USD down. Seller finance $15,000 USD over 2 years and only paid back based on certain KPIs being met. Nullify if otherwise.
Bonus: We will include another Shopify store for FREE. Run both or think like an investor and sell the freebie to recoup some or all of your investment.
Ask me about our Rhommbus Income Guarantee.
2) Inspirational storytelling YouTube channel
Revenue: $420,000 yearly revenues (last 12 months)
Yearly net profit: $402,000 (last 12 months)
Monthly Profit: $33,500 (96% margin)
Expenses: Extremely low around $1,450 a month
Asking Price: $1,100,000 with $880,000 down. Seller finance $220K over 3 years and only paid back based on certain KPIs being met. Nullify if otherwise.
Full team in place for virtually 100% hands off operations.
3) True crime YouTube channel
Revenue: $650,000 yearly revenues (last 12 months)
Yearly net profit: $625,000 (last 12 months)
Monthly Profit average: $52,000 (97% margin)
Expenses: Team salaries
Asking Price: $1,875,000 with $1,500,000 down. Seller finance $375K over 3 years and only paid back based on certain KPIs being met. Nullify if otherwise.
Of course all deals go through our seasoned legal team, for a safe escrow transaction.
Till next time…
Onwards and upwards
Be great!
