Hello contrarians!

When people ask how to grow a business fast, I always laugh a little — because the truth is, I didn’t start big.

I started weird.

While everyone else was fighting over Facebook pixels and keyword bids, I was quietly running ads on tiny niche sites — Orthopedic marketplaces, poker forums, the kind of places you only find if you’re deep in the community.

Here’s what I mean.

If you're selling Orthopedic shoes then you'll be selling in Orthopedic platforms or Orthopedic forums that allow advertising. If you're selling motorcycle parts then you'll be on motorcycle platforms that allow ads.

This works like magic.

I was pulling a 44x ROAS (Return On Ad Spend), which honestly shouldn’t even be possible and is next to impossible on FB or Google. What this means to dumb it down is for every dollar I spent on the ad, I got back $44 dollars. Comparatively on FB or Google you might see a 4 ROAS if your product or service is incredible and I mean incredible.

So what's the but?

Well here’s the thing: you can’t scale a niche site forever and there are only so many.

Eventually, everyone’s seen your offer. You’ve tapped the well dry.

So what do you do?

You take that money — the profit from your sniper-level ads — and you use it to go mainstream if you must.

That’s the real game.

Start small, get profitable, then scale.

Those early wins? They buy you freedom.

That $42K I made in year one and $33K in year two is small sure, but nothing to scoff at. I may have spent it on a better investment but for you, you want to spend it for your next phase of scaling.

You’re not throwing credit-card money at Meta hoping something sticks — you’re using house money that you made being weird. Being a contrarian.

By the time you step into the big leagues — Facebook, Google, TikTok, YouTube — you’re not guessing.

You already know your offer converts.

You’ve tested your creative, nailed your message, built your margins.

You’re scaling proof, not theory here.

That’s the high-level play:

1. Find your niche watering hole. Make your first 10x–40x there.

2. Stack your cash. Don’t blow it — use it to fund your bigger campaigns.

3. Scale with precision. Bring the data and discipline you learned from the small room into the big arena.

You start where the buyers already hang out.

You finish where the world hangs out.

And that’s how you turn a scrappy little 44x hustle… into a real brand.

Always think outside the box. Dare to not follow the herd. Outside of the herd is where some serious opportunities are.

Stop paying these so called social gurus. You don't need another hack for $5,000 dollars.

You’re smart. Don't buy their smoke.

You don't need another course to tell you another FB or Google ad “secret”.

Take a product, present it well and display it in front of your ideal buyer, where your ideal buyer is. Period. Simple. Don't overthink

When was the last time you saw a Rolls Royce or Rolex commercial?

Yea…ah…never! Why not?

Those buyers hang out at private jet and yacht shows. Those buyers read Forbes magazine. So where do you think they advertise? Those same buyers are at super elite events and there on the side you'll see their latest Rolls Royce Wraith on display. Beautiful vehicle by the way if I may say so myself.

Go to where your targeted buyer is.

Keep going. Don't give up. I'm proud of you.

Onwards and upwards

Be great