Hello contrarians
Today I wanted to talk about something that most of you mind find surprising.
Founders love revenue. It’s the headline number. The screenshot. The proof of life.
“$5M a year.” “Growing fast.” “Profitable.”
But here’s the uncomfortable truth: Revenue is not the business. It’s just evidence that something is working.
When acquirers look at a company, they aren’t buying your past. They’re buying what your business unlocks for them. That’s the difference between revenue-based value and strategic value-and it’s why two businesses with identical numbers can sell for wildly different prices. Heck, that same company can sell for vastly different sums. The same business can be sold for say $300,000, based on revenue-profit based values, or, sell for $3M to a strategic buyer. Now you must be thinking, have I lost my mind?
Let me explain, they probably don’t teach you this in your MBA program.
Revenue-based value answers one question: What does this business earn on its own? It’s defensive. Predictable. Easy to model. Multiples. Margins. Stability. This is where most founders stop thinking.
Strategic value asks a very different question: What does this business become inside someone else’s machine? Suddenly, the math changes.
Your $2M revenue business might only be worth $6–8M as a standalone asset. But inside the right strategic buyer, it could generate $20M+ in downstream value. Not because the business changes-but because the context does.
If you don’t get any of this, at least never forget the following sentence. Here’s what strategic buyers actually care about: access to customers they already want, lower acquisition costs overnight, distribution they don’t have, time saved versus building from scratch, defensive moves against competitors, data, trust, or infrastructure they can’t easily replicate. Time compression.
Revenue helps-but it’s not the driver.
A strategic buyer doesn’t ask, “Is this business good?” They ask, “Does this remove friction from our growth?”
That’s why some deals look irrational from the outside to most people. Low-margin companies selling for huge premiums. Small teams being acquired at eye-watering valuations. Businesses with modest revenue-but incredible leverage. You’ve seen the headlines. This is how. We’ve been lucky over the years to pull of a few strategic deals. They are not common, but when they land…well…they land.
The leverage isn’t in the P&L. It’s in the fit.
And this is where founders misprice themselves. They pitch multiples when they should be pitching outcomes. They defend EBITDA when they should explain acceleration. They sell what the business is instead of what it replaces for the buyer. You see?
If your business helps a strategic buyer acquire customers faster, enter markets sooner, increase lifetime value, reduce risk, beat competitors to scale-then your value is not linear.
It’s exponential.
Before you ask, “What multiple can I get?” ask this instead: Who does this business make more dangerous?
Because in business and M&A, revenue sets the floor. Strategy sets the ceiling.
In 2025 alone, buyers acquired $2.1M USD of our portfolio assets. We’ve built and scaled. Now it’s your turn.
1) SaaS Media Tool
After 3 years, my partners and I have agreed to divest our SaaS tool. This asset has seen an ARR(Annual Recurring Revenue) of $1.7M USD and over 500%+ year over year ARR growth-compared to previous year.
This asset is virtually 100% hands off, with high level partners who run most of the operations, through an extremely capable small team.
Great for a large investor, family office or private equity firm.
Refer a private equity firm or successful buyer and we will pay-out $100K USD referral fee.
Asking $5,000,000 USD
2) True Crime Youtube Channel-SOLD
This small, three-year-old YouTube channel is in the high-demand True Crime niche. It quietly generates solid cash flow. While we’ve given it minimal attention, a new owner can easily maintain its current performance—or scale it significantly by posting more consistently. Of course the VA would be handling all of that.
Last 3 years has averaged
$53,000 USD in revenues
$48,000 USD in profits
$4,000 USD average monthly profit
A cool 91% profit margin.
This channel is highly automated and operated by a single virtual assistant who manages all aspects of production. It publishes approximately 5 videos per month, that are simple to create using A.I and A.I work flows. By doubling output, the channel can be scaled to an estimated $150,000 valuation within a year.
Asking $96,000 OBO USD
3) True Crime Youtube Channel
This channel is simply a cash-cow. This channel is in the True Crimes niche as well, like most of our channels are. True Crime is one of the most in demand niches today. The channel comes with VAs that handle the day to day, making this asset virtually 100% hands off.
Last 12 months has produced:
$104,000 USD in revenues
$96,000 USD in profits
$8,000 USD/mnth average profit
A cool 92% profit margin.
With increased output, a new owner can double revenues or increase overall quality, which increases income substantially. A smart new owner can take what is working and create 1-3 more channels.
Asking $230,000 190,000 USD with $160,000 USD down OBO, seller finance $30,000 USD at 0% interest for 3 years.
4) Quick Fitness Shopify Store
This Shopify store serves the Australian market and has generated just shy of $800,000 USD in the past 12 months, selling lightweight, handheld fitness products designed for quick workouts.
2025- Revenue- $502,000 USD/ Profit-$145,000 USD
2024- Revenue- $292,000 USD/Profit-$105,000 USD
Asking $90,000 USD with $70,000 USD down, seller finance $20,000 USD at 0% interest for 2 years.
GUARANTEE:
It wouldn’t be right if we didn’t include our unique acquisition guarantee.
Should you feel after sometime the business is not what you had hoped, we will help you resell it at market price for free, so you can recoup most or all of your investment.
Of course all deals go through our seasoned legal team, for a safe escrow transaction.
Acquire assets, learn the workflow and build wealth.
From the Rhommbus family…
Onwards and upwards
Be great!
